Press Release: Embassy Group Inc Announces Strategic Partnership

Washington D.C. – [September 4, 2025] — Fractional CRO, founded by Matt Lauro, and Embassy Group Inc., founded by Sean Frye, are proud to announce a new strategic partnership designed to help staffing and recruitment organizations thrive by aligning sales, marketing, and people leadership.

Embassy Group Inc. is a boutique HR consulting firm dedicated to helping mission-driven businesses navigate critical moments of change. With expertise in fractional HR leadership, executive coaching, and project-based HR operations, Embassy Group empowers organizations to align people and culture strategies with business goals.

Fractional CRO brings complementary expertise in fractional sales and marketing leadership, guiding staffing organizations to accelerate revenue growth, optimize client acquisition, and modernize go-to-market strategies.

“Staffing firms operate at the intersection of people and growth,” said Matt Lauro, Founder of Fractional CRO. “By partnering with Sean and Embassy Group, we’re helping firms align their revenue engine with their people strategy—giving them the leadership, systems, and strategies they need to scale sustainably.”

Sean Frye, Founder of Embassy Group Inc., added: “At Embassy Group, we believe people are the greatest lever for transformation. Staffing organizations know this better than anyone. By combining our expertise in HR leadership with Matt’s proven approach to revenue growth, we can help firms strengthen both their workforce strategy and their business performance.”

This partnership responds to two converging trends:

1. The rise of fractional leadership — allowing firms to access seasoned executive expertise without the cost of full-time hires.

2. The growing demand for staffing solutions — as companies across industries seek agility and resilience in uncertain markets.

   
   

Together, Fractional CRO and Embassy Group provide staffing organizations with the flexibility, strategy, and leadership required to grow confidently in 2025 and beyond.

About Fractional CROFractional CRO (fractionalcro.org) provides fractional sales, marketing, and revenue leadership to help organizations align go-to-market strategies and accelerate growth. Founded by Matt Lauro, Fractional CRO serves as a trusted partner for companies scaling their revenue operations.

About Embassy Group Inc.Embassy Group Inc. (embassygroupsol.com), founded by Sean Frye, is a boutique HR consulting firm dedicated to helping startups, services firms, and mission-driven organizations align people, talent, and culture strategies with business goals. Through fractional HR leadership, executive coaching, and project-based solutions, Embassy Group builds organizational resilience and leadership excellence.